Associate Director, SCMP Learn

Hong Kong
Full Time
Subscription, Student and Growth
Senior Manager/Supervisor

About the Team:

Student Business team is a team to provide educational product for the primary and secondary school students.

Purpose of the position:

We are looking for a highly motivated and experienced Associate Director to lead our marketing and event team. The successful candidate will be responsible for developing and executing marketing and event strategies to promote our brand, drive revenue growth, and increase customer engagement. The ideal candidate will have a strong track record of success in developing and executing marketing and event plans, exceptional leadership skills, and the ability to work collaboratively with cross-functional teams.

In this role, you will: 

  • Develop and execute revenue growth strategies that align with the company's overall business goals and objectives.
  • Monitor and analyze revenue and expenses to ensure that marketing and event campaigns are cost-effective and meet financial targets.
  • Prepare and present reports on revenue and expenses to senior management.
  • Develop and manage the marketing and event budget, ensuring that resources are allocated effectively and efficiently.
  • Use data analytics to measure and report on the effectiveness of marketing and event campaigns, and make data-driven decisions to optimize performance and drive revenue growth.
  • Provide leadership and guidance to the marketing and event team to ensure that they are focused on revenue growth and profitability , and customer engagement.
  • Collaborate with cross-functional teams, including sales, editorial, and product, to ensure alignment on marketing and event initiatives.
  • Build and maintain relationships with key stakeholders, including clients, partners, and vendors, to enhance the company's reputation and drive revenue growth.

Skills and Experience that will lead to success:

  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 10+ years of experience in marketing and event management, including 6+ years in a leadership role.
  • Proven success in developing and executing marketing and event plans that drive revenue growth, increase customer engagement, and enhance brand reputation.
  • Excellent leadership skills and the ability to manage and motivate a team of professionals.
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
  • High level of creativity and innovation.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Knowledge of the media industry is a plus.
  • Native in English and Chinese

Work location will be at Causeway Bay office.

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