Senior Production Editor, Social Media

Hong Kong

Full Time

Data & Digital

Mid Level

About the Team:

The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.

Purpose of the Position:

The SCMP is looking for a Senior Production Editor to bring ideas and best practices from your expereince to social media distribution and optimisation.

In this role, you will:

Lead and oversee SCMP’s digital image, tone, and brand across all social networks
Devise, refine, and execute a comprehensive social media strategy with defined newsroom deliverables to scale audience growth and deepen engagement across all platforms
Spearhead bespoke content production optimized for each platform, setting benchmark editorial standards to engage unique target audiences
Lead real-time coverage during breaking news events, and drive high-level community management
Drive experimentation with emerging platforms, new formats, and AI-assisted tools to expand reach and grow traffic
Analyze complex data and metrics to deliver strategic insights, performance benchmarks, and actionable recommendations to the wider newsroom
Partner across editorial desks to optimize workflows, standardize social publishing SOPs, and mentor junior team members

Skills and Experience that will lead to success:

Degree holder in Journalism or Media with a minimum of 5+ years’ newsroom experience in an English-language publication
Extensive direct experience with news gathering, copy editing, CMS operations, and social media distribution in a fast-paced newsroom environment
Deep expertise across Facebook, X (Twitter), LinkedIn, YouTube, and emerging platforms, with strong knowledge of platform algorithms and audience behaviors
Exceptional news judgment with the ability to maintain uncompromising accuracy while managing multiple complex stories under tight deadlines
Proven leadership and collaborative skills to drive cross-desk initiatives and lead change effectively
Advanced proficiency in digital journalism operations, including social publishing systems, CMS, and analytics platforms
Excellent English language skills; Cantonese or Mandarin proficiency is a plus

Work location will be at Causeway Bay office.

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Senior Production Editor, Social Media

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