Senior Content Executive, Esquire (Social Media)

 About the Team: 

Esquire shares a diversity of fruitful knowledge and tasteful concepts on Fashion, Food, Culture, Technology, Sports and more through well-written articles, professional images and intriguing video clips.

Purpose of the position:

Develop creative and engaging social media strategies(Instagram). Create engaging digital contents that aim at connecting with the existing and potential targeted audience. Optimise content performances by constantly providing new and creative ideas, responding swiftly to market trends and adopting best practices in content production. Plan and execute online articles, social posts and video contents on website and social media for both editorial and client projects. Collaborate closely and smoothly with internal and external parties for photo/ video shoots and other content making 

In this role, you will: 

• Generate ideas, and create content independently that reflects the brand’s DNA
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram and YouTube, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Develop and create engaging content for website and social media platforms
• Conduct keyword research and update regularly to ensure content is SEO optimised
• Copy edit, proofread and coordinate with freelance contributors
• Partner with creative teams (designers, videographers and photographers) to produce high quality visual content from layout, photo and video
• Form key relationships with influencers across the social media platforms
• Establish industry contacts to enhance the quality of online sections
• Work with sales and marketing departments to create and advertorial content

Skills and Experience that will lead to success:

• Degree in language, journalism, digital marketing or relevant disciplines
• 1-2 years experience in magazine, advertising, digital, or publishing industry
• Exceptional writing/ editing, communication and research skills, as are self-motivation and the ability to meet tight deadlines
• Ability to multitask and work under pressure
• Good team player
• Creative and able to contribute new ideas
• Fast learner and self-motivated, with a good eye for detail
• Familiar Instagram algorithm, knowledge 
• Familiar with keyword planner, Google Analytics and other analytical tools
• Proficient in Microsoft Word, Excel PowerPoint, Mac and Chinese language input
• Excellent communication skills
• Good command of English and Chinese (Cantonese & Mandarin)
• Candidates with less experience may be considered for the role as Content Executive

 Work location will be at Wong Chuk Hang office.

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